For example, Dawn Ostroff, Spotify's, director of content and advertising for the platform, and the two directors of the music sector, Marian Dicus and Jeremy Erlich. Later, at the event, many other executives from Spotify appeared to inform more news of the platform. New functions to help creators Spotify Clips. However, some of these markets will launch with versions with fewer tools than Spotify, but gradually they will be implemented. This commitment will intensify during this year, with the launch of Spotify in over 80 new countries, helping many more creators. In 2019, the industry's total profit was over 20 billion dollars, with over half of that amount, 11,4 billion, being through streaming. “With streaming, we are helping the global music industry to grow again. Second Daniel EK, this is part of the platform's commitment to being a supporter of artists in general. In addition, a good part of these releases appear on users' radar, allowing many more artists to be heard than before.Ĭompared to 2018 figures, the Spotify also doubled the number of creators present on the platform in 2020, with 8 million. With new breeders creating and succeeding, the Spotify in 2020, 1.8 million new albums were released, against 33 released in the US in 2002. The event started with the CEO Daniel Ek speaking of how in 2006 the music industry was collapsing because of piracy, and that now, 15 years later, thanks to the efforts of platforms like Spotify, music is more present and profitable than ever. The event was attended by several company executives, and with various announcements of tools for creators and a new subscription modality with higher audio quality. Today the Spotify held the event Spotify Stream On“, with a focus on the future of streaming of music and podcasts.
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